Notoriously, I have not been the best blogger. I create and I develop. I enjoy writing, but not when it feels like a chore. I can’t tell you how many people I’ve designed for with who stop blogging eventually because it just wasn’t their jam. It felt like work or it took a direction they weren’t happy with.
I am frequently trying to find ways to better myself and better my business. I am deciding to step out of my comfort zone and start blogging again. I think of it like a diet – you should never diet, you should find a way to change your lifestyle and habits. You also need motivation.
Similarly, in order to blog consistently, I need to make it a habit to blog but I also need motivation. I need to find my why. This phrase, “finding your why”, is a buzz phrase. It’s not a new concept by any means, but it is a great prompt to help you think.
I have many why’s. These are some:
- My family and friends
- My clients
- Growing my business
- Creative outlet
- Sense of productiveness
- Be a role model to my children and other amateur entrepreneurs
- Opportunity to challenge myself
- Allowing myself freedom, flexibility and more opportunity
This post turned out to be a creativity exercise that helped me to find my purpose and gave me affirmation that DD is more than a business, but it is my passion.
You may have heard another buzz phrase: authenticity. This is intertwined with finding your why. Your audience needs to feel your passion about your blog’s topic. This does not mean your topic needs to be serious all the time – simply that when you blog, you are authentic and are blogging with purpose. If you are feeling as though you are in a blogging rut, finding your why will help to get you out.
I went so far this weekend as to removing about 30 old blog posts. They did not reflect my current quality of work. Bettering my business is my why. I left some older ones to display growth. That is my authenticity.
Ready to up your blogging game? Tell me, what do you blog about and what is your why?